WikiEconomy & GoalsReal Rewards

Real Rewards

This is what makes Yooca different. Most games reward you with things that only exist in-game. In Yooca, playing gives you a chance to win actual real-world brand coupons you can redeem at physical outlets.

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Where it works: Yooca has around 200 signed brand partners under MDEC's Businesses in Metaverse Program. Coupon redemption is live in Malaysia. International players are told coupons are Malaysia-only for now and can register interest for their market — that interest is shared with brand partners.

How you win coupons

There are three main ways to win coupons: spin wheels inside brand stores; completing brand quests and brand-mascot quiz events; and monthly leaderboard rewards in relevant mini-games (for example Tune Rush data packs or Chicken Dash vouchers). Won coupons are saved to your Yooca account.

What brands bring to the city

When a brand activates in Yooca, it brings a whole set of features into the city:

  • A brand flagship store with a unique interior.
  • A Brand AI Assistant NPC that answers product questions, can open the brand's real website, and can trigger coupon offers — its actions are buyItem, openWebsite, and redeemCoupon.
  • A roaming Brand Mascot that runs quiz events with coupon rewards.
  • A branded arcade game.
  • An in-store coupon spin wheel.
  • Monthly leaderboard prizes.
  • Brand product items that appear in your inventory (for example a ZUS Coffee cup that restores Thirst).

Redeeming your coupons

Won coupons sit in your Yooca account / coupon wallet, and you redeem them at participating outlets in Malaysia.

Brand partners

Around 200 partners sit in three tiers.

TierExamplesCoupon rights
International (Malaysia rights) Starbucks, Pizza Hut, Mini Cooper, Italiannies, Paris Baguette, TGIF, Kenny Rogers Roasters (~10) Malaysian coupons only
Well-known Malaysian ZUS Coffee, Inside Scoop, APOM, Tune Talk, U Mobile, Teh Tarik Place, The Chicken Rice Shop, Ali Cafe, Oligo, Farm Fresh (~50–60) Full Malaysian coupon rights
Malaysian SME / Service ~100+ smaller and service brands Coupon contribution per campaign
Starbucks ZUS Coffee Pizza Hut Farm Fresh Inside Scoop Tune Talk U Mobile Paris Baguette TGIF Italiannies Kenny Rogers Ali Cafe APOM The Chicken Rice Shop Mini Cooper

…around 200 partners in total. All the brand interiors are already built (pre-funded via the MDEC programme). For the wider picture, see the brand partnerships page.


Where to go next

Wiki v2 · Based on GDD v1.2 · Last updated June 2026