Yooca is a free-to-play social life simulator where 200+ real brands are built into the gameplay loop — turning every session into measurable, real-world commercial engagement.
Global gaming is a $200B+ market. Real-world brand integration in games remains largely untapped at scale. Yooca is built from the ground up to bridge these two markets.
This isn't a pitch deck promise — 200+ brand partnerships are signed and their stores are built inside Yooca. MDEC's programme funded the buildout. Replicating this takes years, not months.
Brand fees, in-game currency, Battle Pass, cosmetics, transaction fees, and in-game real estate. The model is proven in games like Roblox and The Sims — Yooca adds the real-world brand layer on top.
PC and Mac are live now. Mobile (iOS + Android) is coming Q3 2026. International brand expansion in 2027. A clear, staged rollout with each phase de-risked by the previous.
Charles Tang previously co-founded InstanteStore — Southeast Asia's leading e-commerce platform, acquired for over US$1.8B. He knows how to build, scale, and exit.
Gen Z grew up on Roblox and social games. They are not allergic to brands in games — if the experience is genuine. Yooca's brand integration is built to feel like gameplay, not advertising.
Diversified revenue from day one — no single point of failure.
Annual or subscription fees for branded store presence, mascots, custom mini-games, and coupon distribution. Already generating revenue.
Younits (soft) and YouniDollars (hard) sold via currency packs. Players buy to speed progression, access premium homes, and purchase cosmetics.
A seasonal premium pass unlocking exclusive rewards, bonus earnings on quests, and cosmetic drops. Recurring revenue at scale.
Clothing, accessories, furniture, Yooca Pet evolution resources (Color Dyes, pattern kits, personality traits), and Gacha pulls. Low friction purchases, high engagement, and an ongoing evolution loop that keeps players spending across sessions.
10% platform cut on all player-to-player tips and gifting. As the social layer grows, so does this revenue stream — passively.
Penthouse, Villa, Mansion — gated behind XP levels and priced in YouniDollars. Aspirational items drive long-term engagement and premium spending.
CEO & Co-Founder, Youniverse Games Sdn. Bhd.
Charles previously co-founded InstanteStore, Southeast Asia's largest e-commerce platform with over 85 countries served, which was acquired for over US$1.8 billion. He brings deep experience in building scalable digital platforms, commercial ecosystems, and teams that deliver.
Youniverse Games was founded in 2022 with a clear vision: create a social life simulator where real-world commerce is baked into the gameplay loop — not bolted on as advertising.
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