For Brands & Marketers

Your brand lives
inside their world.

In Yooca, players don't scroll past your ad — they walk into your store, complete quests for your brand, and redeem your real coupons. Brand engagement built into the gameplay loop.

200+
Brands already live
MDEC
Government backed
Gen Z
Primary player base
ZUS Coffee branded experience centre inside Yooca: accurate branding, menu boards, seating. Player avatars at the counter. AI brand assistant NPC greeting players.
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ZUS Coffee — in-game branded store interior
200+Brands Signed & Built
156Interiors Created
RealCoupon Distribution
AIBrand Mascots
LiveAnalytics Dashboard

Why Yooca

Not an ad. An experience.

People ignore ads. In Yooca, your brand is part of the game — players seek it out.

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Players walk in voluntarily

Your branded store is a destination in the city. Players visit because it's part of their gameplay — not because an algorithm forced your banner on them.

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Coupons drive real footfall

In-game coupon wins translate to real-world visits to your physical outlets. Play → earn → redeem → visit your store.

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Time spent, not impressions

Players spend minutes — sometimes hours — in and around your branded space. That's genuine time-on-brand no banner can replicate.

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Your brand is the entertainment

Branded mini-games, quests, and mascots put your brand at the centre of fun. Players associate you with joy.

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Measurable engagement

Real-time data: store visits, coupon claims, quest completions. You can actually see what's working.

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Always-on presence

Unlike a campaign that ends, your Yooca store is live 24/7. New players discover your brand every day.


What We Offer

Six ways to own the city.

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Branded Store / Experience Centre

A fully custom-built store in the Yooca city, designed to match your brand identity. Players walk in, browse, interact with AI staff NPCs. We've built 156 interiors — we know how to do this well.

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Real Coupon & Voucher Distribution

Players earn and redeem genuine coupons from your brand through quests, leaderboards, and spin-the-wheel mechanics. Direct pipeline from in-game engagement to real-world sales.

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AI Brand Mascot & Assistant

An AI-powered mascot or sales assistant trained on your brand, products, and promotions. Holds natural conversations, runs brand quizzes, and hands out rewards.

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Custom Branded Mini-Game

A custom arcade game built around your brand. Players discover it as part of normal gameplay. We have 10+ examples already built — Tune Talk, Paris Baguette, BonusPink and more.

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Brand Quests & Missions

Quests that send players on missions tied to your brand. Visit your store, answer brand trivia, collect your products. Quest engagement drives time-on-brand far beyond passive advertising.

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Analytics Dashboard

A dedicated partner login with real-time data: store visits, coupon redemptions, quest completions, mascot interactions — so you can measure ROI directly.


MDEC
Backed by Malaysia's Digital Economy Corporation

Yooca's brand programme was built in collaboration with MDEC under the Businesses in Metaverse initiative. 177 of our 200+ brand partnerships were fully incentivised through this programme — a government-supported, verified pathway to a digital city presence. The infrastructure is already built and proven.


In the Game Now

See what's already live.

Starbucks in-game store: accurate interior, green-and-white branding, barista NPC at counter. Player character about to redeem a free latte coupon through the Yooca coupon UI.
Starbucks in-game store — coupon redemption UI
Brand Activation

Starbucks

A fully recreated Starbucks interior in the Yooca city. Players visit as part of their daily routine and can win a free Tall Latte coupon — valid at real Starbucks outlets in Malaysia.

  • Accurate in-game store with recognisable branding
  • Real coupon distribution via quest system
  • AI barista NPC who knows the menu and promotions
Tune Rush branded mini-game: Tune Talk themed endless runner. Player avatar running through a colourful stage collecting data packs. Tune Talk branding throughout. Monthly leaderboard showing real data pack prizes.
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Tune Rush — Tune Talk branded mini-game
Branded Mini-Game

Tune Rush × Tune Talk

A custom-built runner game for Tune Talk. Players collect "data packs" and compete on a monthly leaderboard — where the prize is real Tune Talk mobile data.

  • Branded game introducing Tune Talk to new audiences
  • Monthly leaderboard rewards real data packs
  • Organic brand association with fun gameplay

Ready to own a piece of the city?

Book a demo call and we'll show you exactly what your brand can look like inside Yooca.


Get in Touch

Book a brand demo

Tell us about your brand. We'll get back within 48 hours.